INSTITUTIONAL / Our Values

Our Vision is;

to become the marketing leader of mineral beverage sector with constantly renewed and growing product family focusing on the changing demands and the taste of consumer.

Our Mission is;

to manufacture legitimate products suitable for the human health, the nature and the universal values as a market-developing and raising brand investing in technical infrastructure and human resources, measuring consumer expectations.

to maintain a well-established corporate culture and represent the Turkish drink at national and international level by increasing sales distribution organization.

Our Values:

  • Loyalty to the laws and the universal values
  • The spirit of competition
  • Loyalty to the quality policies
  • Focusing on consumers
  • Belief in technology and AR-GE
  • Analytical approach and realism
  • Transparency and flexibility
  • Solution focused organization and efficiency
  • Strong local ties and collaborations